Once again, the heavens are open and it is raining IPOs in Kenya. Little is understood about IPOs in Kenya except that they “make money” and that share allocations are handed out in measly doses by mean .

Even much less understood is the concept of which most of us cannot differentiate from stock .

How do they operate? We are told it will cost five shillings a share . Do they toss a coin to determine this? If you are seated in the boardroom sifting through various ’ proposals, both local and foreign, how would you go about choosing which one to use?

function as intermediaries in a wide range of financial transactions. They are not simply IPO banks. They are experienced in carrying out projects that, for most companies, take place very rarely, but are critically important.

There are many types of that range from global full-service firms (such as ) to boutique firms that specialise in a particular industry or product (such as First Capital specialising in Mergers & ). In Kenya, the market is not deep enough to support such a specialisation and do not therefore focus on what may be described as niche markets.

provide four primary types of services: raising capital, advising in mergers and , executing securities sales and trading, and performing general advisory services. Most of the major are active in each of these categories. Smaller may specialise in two or three of these categories.

An investment can assist a firm in raising funds to achieve a variety of objectives, such as to acquire another company, reduce its debt load, expand existing operations, or for specific project financing. Capital can include some combination of debt, common equity, preferred equity, and hybrid securities such as convertible debt or debt with warrants.

Although many people associate raising capital with public stock offerings, a great deal of capital is actually raised through private placements with institutions, specialised , and private individuals. The investment will work with the client to structure the transaction to meet specific objectives while being attractive to investors.

often represent clients in mergers, , and divestitures. For example, projects include the acquisition of a specific firm, the sale of a company or a of the company, and assistance in identifying, structuring, and executing a merger or joint venture. In each case, the investment will provide a thorough analysis of the entity bought or sold, as well as a valuation range and recommended structure.

’ sales and trading services are primarily relevant only to publicly traded firms, or firms which plan to go public in the near future. Specific functions include making a market in a stock, placing new offerings, and publishing research reports.

In performing this role, the investment simply buys and sells securities for people, whether they are equity (stocks), (bonds), currencies or (oil and gold ).

They will have brokers whom you can call to buy 100 KQ shares, but in most developed markets their clients will typically be , pension fund managers, foreign governments, , insurance companies, etc. moving colossal amounts of money.

Their general advisory services will include assignments such as strategic planning, business , assisting in financial restructurings, and providing an opinion as to the fairness of a proposed transaction.

So, who needs an investment ? Any firm contemplating a significant transaction can benefit from the advice of an investment . Although large corporations often have sophisticated finance and corporate development departments, an investment provides objectivity, a valuable contact network, allows for efficient use of client personnel, and is vitally interested in seeing the transaction close.

A quality firm can provide the services required to initiate and execute a major transaction, thereby empowering small to medium sized companies with financial and transaction experience without the addition of permanent overhead. What do you look for when appointing an Investment ? is a service business, and the client should expect top-notch service from the firm.

For all functions except sales and trading, the services should go well beyond simply making introductions, or “brokering” a transaction. For example, most projects will include detailed industry and financial analysis, preparation of relevant documentation such as an offering memorandum or presentation to the Board of Directors, assistance with , negotiating the terms of the transaction, coordinating legal, accounting, and other advisors, and generally assisting in all phases of the project to ensure successful completion.

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