deCarta’s technology is ideal for the full continuum of mobile LBS solutions including off-board, server-based applications offered by mobile operators through to “connected navigation” — the ability to integrate personal navigation devices and smartphones through real-time two-way mobile connectivity to a variety of dynamic data sources and local search services.
In North America, location-based services have grown to account for 58 percent of the total downloaded application revenue according to recent market data from Nielsen Mobile, a division of The Nielsen Company. In this rapidly expanding market, deCarta has built a leading position with 90 percent of mobile LBS revenue at these carriers running on the company’s technology. deCarta’s customers have location based applications running on AT&T Wireless, Sprint, Verizon, ALLTEL, Bell Mobility, Telus, Boost and over eight mobile operators in Europe.
“We’re very proud that T-Mobile Venture Fund recognizes the strength, position and value that deCarta has as a vital, central player of the LBS market,” said J. Kim Fennell, President and CEO of deCarta. “Their strategic investment is a firm endorsement of the pivotal role deCarta plays in accelerating the delivery of location-oriented mobile applications and services to consumers around the world through our extensive network of LBS developers and partners.”
Nils von Dellingshausen, Senior Investment Manager, T-Mobile Venture Fund, added, “We believe that deCarta’s enabling core technology and their unique central position in the mobile LBS value chain of application developers, content suppliers and service providers allows them to successfully leverage LBS market growth. deCarta creates a strong addition to our overall investment strategy and portfolio of companies.”
deCarta announced the investment by T-Mobile Venture Fund as part of a larger financing round. Additional investors in this round will be announced at a later date.
Tags: application developers, bell mobility, central position, ceo, content suppliers, downloaded application, dynamic data sources, europe, extensive network, fennell, investment manager, location based services, mobile connectivity, mobile operators, navigation devices, personal navigation, t mobile, venture fund